Consumer spending accounts for two-thirds of the U.S. economy, and women make 80 percent of all
consumer buying decisions. That includes real estate, where women first-time home buyers outpace
men two to one, and where "prime time women" (women between the ages of 50 and 70) comprise the
largest, wealthiest and most under-served consumer segment on the planet.
This exciting summit experience will show you how to win the hearts, minds and business of the female
consumer. You’ll learn about the latest gender trends, how women make “power of the purse” spending
decisions and how to tailor your marketing in ways that connect with women. You will take home a
mountain of relevant and actionable insights that will translate immediately to your business.
Register before February 6th for early bird savings!
Register Now: Click here to register for the Summit, Leadership Skills Workshop and book your room.
To register by mail/fax: Complete the attached registration form then send it to the address/fax listed.
For more information: Click here for more information on Women's Council Events.
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“GENDERTRENDS™: The Perfect Answer for Building Sales and Profit” Marti Barletta
Management guru Tom Peters calls Marti Barletta the "First Lady of marketing to women." A recognized international
marketing authority, Marti is dynamic, passionate and funny. Her latest book, PrimeTime Women: How to Win the Hearts,
Minds and Business of Boomer Big Spenders, is getting rave reviews and follows on the success of her earlier book, the
best-selling, Marketing to Women: How to Increase Your Share of the World's Largest Market, now in its second edition.
Come hear Marti explain how marketing to women is a radical opportunity, and how you can take action on it.
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“Women Who Mean Business” Vickie Austin
As girls and women, we receive mixed messages about power and prestige. Raised to be “nice girls,” we struggle up the
entrepreneurial ladder, confused by the roles we're trained for, which conflict with the new roles we need to fill. This
presentation tackles the inconsistencies women face in the business world: money, power, position and how to have it all
without losing ourselves.
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“Cross Generational Marketing to Women” Marilyn Moats-Kennedy
Did you know that single women over 60 have more in common with single women under 30 than with married women of
the same age? It’s time to drop the stereotypes about what women want from business relationships, and to stop approaching
women as one mass target in the market. Join Marilyn for this presentation designed to make your cross-generational marketing
more effective.
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Special Offer! Leadership Skills Training Workshop - March 20th
We’re offering an exciting day of Leadership Skills Training at the special conference rate of $99! We’ll provide training, practice
and take-away tools in these important leadership arenas: leadership essentials, public speaking skills, how to plan and deliver
an effective meeting (including parliamentary procedure basics) and conflict management strategies. This leadership workshop
will prepare you to take yourself, your volunteer participation and your business to the next level.
Register Now: Click here to register for the Summit, Leadership Skills Workshop and book your room.
To register by mail/fax: Complete the attached registration form then send it to the address/fax listed.
For more information: Click here for more information on Women's Council Events
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